We push the company towards continued evolution.


We always search for new solutions that allow us to develop products, differentiated services and internal value processes for the sector in which we work.

We have created the innovaGCión team, made up of people from different departments of the organisation, which promotes the introduction of innovation in the company continuously, comprehensively and systematically to help to create small ideas or large projects that generate changes and new opportunities for the company. Its purpose is to respond to the changing market, offering new and creative solutions valued by our collaborators.

The team is currently working on different projects via creative challenges or studies on the final customer always keeping in mind the idea of improvement, being more competitive and supporting innovative ideas that are convertible into successful solutions.
On top of internal innovation, two years ago GC develop the program GC PaperLab for collaboration with start-ups and others corporations. Introduce disruptive innovation in the company and in the products or services we offer to our customers is the main objective of the program.
GC PaperLab

Innovation has helped us create new concepts for our products such as:

CONFORDECO, softness and comfort for skin care.
A line of domestic toilet paper manufactured with decorated tissue paper. Its exclusive joining of layers and lower amount of glue guarantee greater softness and comfort, as well as a more attractive design.
TISUCLASS, the most elegant way to decorate the table.
Our non-woven, one-time use material. It has a similar feel to fabric and can be used as a complement to decorate tables. Also, it is cheaper than fabric and has greater resistance and absorption than the cellulose napkins.
XTRASEC, towels that attract water.
Their exclusive double-layer adhesion system is softer, more absorbent and more attractive than the majority of the towels on the market. Their completely sealed packaging guarantees the hygiene of the product when used.
ADD SYSTEM, exclusive layer-joining system.
This system offers more resistance thanks to the joining of laminated layers, preventing their separation. Also, it has greater volume, fluffiness and absorption capacity due to the spaces of air between each layer.
PUNTA&PUNTA, napkins with greater resistance and body
Developed with a type of embossing with one drop of glue between the two sheets of tissue paper. In this way, the napkins have greater resistance and body, in addition to greater absorption and volume.
Do you have an idea? We want to innovate with you.