COMMUNICATION
We are very happy to have been awarded in the Grand Prize for Innovation 2021 with 100% recycled toilet paper and 0% plastic pack of our brand for mass consumption, my tissue ecologic +.
The objective of the contest is to promote innovation in the mass consumer sector and bring the most innovative products to consumers and it is the only contest where consumers choose, through their direct vote, the most innovative consumer products of the year. Your votes recognize the efforts made by brands in terms of innovation.
The contest was born with the idea of offering consumers the opportunity to be the true protagonist when choosing the best product and assert their opinion outside the supermarket shelf.
For our most eco and sustainable brand of 100% recycled paper and my tissue ecologic + compostable pack, this is a great showcase to make our brand even more known during 2021. The media and the general public echo each year of the winners and this will allow us to have more presence and brand recognition and thus reach more people to join the more eco-friendly revolution of my tissue ecologic +.The scores obtained from the respondents through their direct vote have been very good and that is why we are very satisfied. Attributes such as price, recycled paper, absorption or the most eco-friendly option in the category, have been highly valued by the people who have participated in the survey carried out on a sample of 10,000 individuals over 18 years of age residing in Peninsular Spain .
his 2021 the Strategic Plan of the groups has been defined for the coming years, and the Group’s Mission, Vision and Values has been aligned with greater commitment to society. In line with this compromise, in 2022 we will launch our first Strategic RSC and Sustainability Plan, adopted by the Management Board of the Group on 22 September. In this way, we are committed to Global Challenges and we are aligned with the United Nations Sustainable Development Goals (ODS).
Strategy is a concept that helps us get to where we want to go, where we aspire to be … it is about imagining the future, creating opportunities, setting challenges to work on and overcome them.
For the Gomà-Camps group to give our colleagues the best possible service is a major aspect. That is why we have taken one more step forward by creating for each sector and business a sectoral leaflet showing the brands and their product ranges for each need.